Web site design, copywriting, graphics, illustration and editing, Melbourne, Australia

Push began life in publishing and design, specialising in concept development, copywriting, graphics, illustration and editing. An interest in the potential of 'interactivity' being added to word + image as the new 'third eye' of visual communication saw the company move into on-line publishing and web site creation in 1999.

From its publishing origins Push has brought with it a strong ethic which emphasises creative originality and purposeful communication. Writing and illustration backgrounds enable Push designers to produce visually compelling yet intelligent web sites where form does indeed follow function.

Whatever the task, from developing a logo to creating a web site, the outcome is sturdy and feels right to the client because most of the work has occurred at the foundations, the unseen yet critical underpinnings by which an idea, no less than a business, survives or flounders.

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